Creativity, Inc. by Ed Catmull (audiobook) - Paul's REVIEW

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Title: Creativity, Inc.
Author: Ed Catmull
Year Published: 2014

Narrator: Peter Altschuler
Audiobook Length: 12 hours 52 minutes


Synopsis: Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation - into the meetings, postmortems, and "Braintrust" sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture - but it is also, as Pixar co-founder and president Ed Catmull writes, "an expression of the ideas that I believe make the best in us possible."

For nearly 20 years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner 30 Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired - and so profitable.

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Review: This book covers a combination of topics: business, creativity, and managing. It's also an autobiography. It covers the creation of Pixar and how it became the huge entity in entertainment it now is. I really enjoyed every aspect of this book. I found it so intriguing. Steve Jobs shows up as well as other big names that effected Pixar throughout the years. 

I give this audiobook a 5/5. I recommend it to creative types interested in how to merge the business and art of entertainment. Also, fans of Pixar, who like to see behind the scenes, will love this!


--PAUL